1,000,000 views
- Inauthentic representation
- Reaches the wrong audience
- Potentially damages credibility
ZEEL MEDIA × JOE NAZ ACCIDENT LAWYERSAction Through
Intention
Your social media presence should do more than generate views. It should help accomplish your business goals.
We want to build a more focused approach to social media that shows people who you really are, reaches the right audience, and ultimately brings more cases into the firm.
What's Working
You've already built a successful law firm.
Alongside that, you've established a base presence across several social platforms, gotten more comfortable on camera, and experimented with different types of content. Through your podcast, you've met some incredible people, built relationships, and developed your skills as a host.
The opportunity now is to build on that foundation and introduce what makes you and the firm successful to a wider audience through social media.
What Needs to Change
A lot of your existing content doesn't represent you as well as it could.
Too much of it felt generic or copied from other creators. The subjects and messaging didn't consistently reflect what differentiates you or what matters to the people you're trying to reach.
The same formats kept getting repeated over and over, without using the results to inform or adjust the approach.
Moving forward, we need to be more deliberate about what we're making, why we're making it, and how we use analytics to adjust our strategy over time.
Every video could be someone's first impression of you and should therefore be designed to move the viewer toward our intended outcome.
The Goal Is
More Cases.
We're not doing this just to get views or followers.
We want to create content that reaches potential clients, builds trust, and ultimately brings more business into the firm.
That doesn't mean we're abandoning entertaining content or trying to reach large audiences. It means everything we produce will be informed by an intentional sales strategy.
At the same time, growing your audience and personal brand will help lay the foundation for future opportunities beyond the law firm.
Which Video Would You Rather Have?
10,000 views
- Authentically represents you
- Connects with your ideal clients
- Generates a new case
Why Joe Naz?
There are countless personal injury attorneys competing for the same clients online. So why should someone choose your firm over the others? What makes you different, and how are we communicating that through our content?
As someone who's known and worked with you for years, it's an easy question to answer.
You genuinely care about people. You're approachable and empathetic, but you're also direct and willing to have difficult conversations. People value your honesty and trust your judgment.
You're incredibly well-read, curious, and open to alternative approaches to healing. You hold yourself to a high standard, pay attention to the details, and have built an incredible network that brings real value to the people you work with.
I know these things about you because I know you. But someone discovering you online for the first time doesn't.
Unfortunately, your previous content hasn't always done these qualities justice, and correcting that is going to be essential to our success moving forward.
Our job is to make sure these qualities come through consistently, so people can connect with who you really are, understand what sets you apart, and ultimately trust you during some of the most difficult moments of their lives.
Who Are We Trying to Reach?
If we try to speak to everyone, we risk connecting with no one.
To attract our ideal clients, we need to understand what influences their decision to hire a personal injury attorney, what concerns they have, and what ultimately gives them the confidence to reach out.
We'll develop a customer avatar based on these insights, drawing heavily on your experience working directly with clients. You're an expert in their experience, the questions they ask, and what matters to them most.
That understanding should inform not just what we talk about, but how we communicate. Every video should feel like you're speaking directly to a potential client, with the same honesty, empathy, and confidence you bring to those conversations in real life.
That's how we'll get someone to feel like they already know and trust you before they even pick up the phone.
When Are We Reaching Them?
Not everyone who encounters your content is at the same stage of deciding whether to hire an attorney. Some are discovering you for the first time, others are weighing their options, and some are ready to reach out.
We'll create different types of content for each stage of that customer journey, moving people from awareness to trust and ultimately toward becoming a client.
Awareness
Introduce you to people who may need an attorney in the future.
Trust
Help people considering their options understand who you are, what makes your firm different, and why they should trust you.
Inquiry
Give people who are ready to seek legal help a compelling reason and a simple way to contact your firm.
The Plan
We'll start with a discovery process to better understand your business, review what's working, what isn't, and agree on a clear strategy.
We'll determine the types of content we'll produce, who we're making it for, and what distribution strategy will best reach them.
We'll define what success looks like and establish a system to track results, from views and engagement to website visits, inquiries, and signed cases.
This will hold us accountable for our efforts. While we can't guarantee a specific number of new cases, we can guarantee that we'll learn from every post and use those insights to continually adjust our strategy, rather than repeating what's not working.
Discovery
Strategy
Production
Publish
Analyze
Scope of Work
$5,000 per month is a great starting budget to build and manage a more focused approach to relaunching your social media.
Once we decide to move forward, the discovery process will be where we establish all the specifics, from our posting frequency to which platforms will have the greatest impact. But to give you an idea, here's a rough breakdown of what our engagement at this budget would look like.
We'll plan for at least one shoot per month, batch-producing content based on the plan we've developed together, as well as handling the social media management and distribution of that content.
Each month, we'll review our results, discuss what's working, and adjust our strategy and production priorities accordingly.
We can also explore incorporating paid advertising, either through a separate budget or by allocating a portion of the existing budget toward it, depending on our priorities.
The Key is FOCUS.
Phase One: Make Social Media Work for the Business
Our first priority is building a social media strategy that generates measurable business value and brings new cases into the firm.
Phase Two: Expand Beyond the Firm
Once we're seeing meaningful returns, we can invest in building your broader personal brand, exploring your interests, and developing new revenue streams.
More Cases = More Opportunities